Intent Based Advertising delivers the right content to the right audiences in the right accounts via the right media impressions
Benefits of Intent Based Advertising
Intent Based Advertising captures online content research of actual buyers and displays your brand next to key decision makers as they read articles about products and services like yours. As a result, you connect to customers when it is more relevant. Companies use Intent Based Advertising to improve the focus performance of account-based marketing, targeting the experts within large organisations and accelerating demand generation programs for accounts that surge, where sales have a better chance to move forward within the funnel.
Intent Based Advertising combines both surge identification and account activation.
Growth in spend in intent-data providers has not been matched by a similar increase in the ability to effectively target key decisionmakers at key accounts.
AccountBase revisits how we think about programmatic intent and brings the full weight of advances in technology, data, and expertise to bear on delivering it.
Download our case study and see how AccountBase untapped 3 M$ worth of pipeline opportunities within 4 months for a large IT Security Company.
Knowing which companies are in market is only relevant if you can connect real-time the right people within.
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What is the usual performance of display advertising? We often have this question from customers. The fact is that the performance of AccountBase campaigns can range from 1 to 10 in similar settings so, what could then be the difference? Data is everywhere. Every time...
Taking the stage at #AWNewYork on 23 – 26 September at Lincoln Square, join Xaxis in a panel session to discuss the future of programmatic: How the relationship between brands and tech partners is evolving to one of consultancy How data-driven marketers are shaking up...
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