by Antoni Chumillas | Nov 3, 2019 | Best Practice
How can you evaluate the success of Programmatic ABM by the numbers? Here a use case: Our customer, a major IT player was invited to participate in an RFP by one of Nordic’s major banks… AccountBase was asked to support delivering the right content with a...
by Antoni Chumillas | Oct 30, 2019 | ABM, Best Practice
5 key learnings to know aboutProgrammatic Account Based Marketing. Technology is changing the way we market. As CMOs are looking for solutions to increase revenue and profitability, Programmatic ABM is the ultimate solution to engage your customers in an...
by Administrator | Oct 15, 2019 | B2B Programmatic Advertising, Best Practice
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
by Antoni Chumillas | Oct 1, 2019 | Best Practice
Display ads typically have low click-through rates – just 0.05% across all formats and platforms in B2B Display Advertising ( also known as Programmatic B2B). However, while CTR is important, it is not everything. When other metrics are considered, display ads do have...
by Antoni Chumillas | Sep 19, 2019 | Best Practice
Let’s be clear here, the click-through rate is not a great primary campaign KPI for complex B2B. This might be a contentious statement, but the reality is, it does not provide B2B advertisers with any true measurement of a campaign’s effectiveness. The indicator that...
by Antoni Chumillas | Jul 3, 2019 | Best Practice, Programmatic B2B
What is the usual performance of display advertising? We often have this question from customers. The fact is that the performance of AccountBase campaigns can range from 1 to 10 in similar settings so, what could then be the difference? Data is everywhere. Every time...
