by Antoni Chumillas | Oct 3, 2018 | Best Practice
How can you evaluate the success of Programmatic ABM by the numbers? Here a use case: Our customer, a major IT player was invited to participate in an RFP by one of Nordic’s major banks… AccountBase was asked to support delivering the right content with a...
by Thomas Lind | Sep 19, 2018 | B2B Programmatic Advertising, Best Practice
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
by Antoni Chumillas | May 30, 2018 | ABM, Best Practice
5 key learnings to know aboutProgrammatic Account Based Marketing. Technology is changing the way we market. As CMOs are looking for solutions to increase revenue and profitability, Programmatic ABM is the ultimate solution to engage your customers in an...
