by Antoni Chumillas | Apr 10, 2019 | B2B Programmatic Advertising
One of the main questions we get asked by our clients here at AccountBase is very simple: “how do we keep control of our brand is Programmatic B2B?” Our answer is simple: demand brand safety by design, not just as an option Unfortunately, many ABM platforms treat B2B...
by Antoni Chumillas | Oct 1, 2018 | B2B Programmatic Advertising
As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...
by Thomas Lind | Sep 19, 2018 | B2B Programmatic Advertising, Best Practice
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
by Thomas Lind | Sep 14, 2018 | ABM, B2B Programmatic Advertising
B2B companies is to use $15 billion worldwide on digital advertising in 2019 Digital B2B advertising is still in an early stage compared to the B2C market but looking into the forecasts things are about to change. Combined with the insight that entire 70% of the B2B...
by Antoni Chumillas | Jun 19, 2018 | B2B Programmatic Advertising
Cannes Lions 2018 goes B2B Programmatic Advertising with AccountBase Cannes Lions is the biggest forum to inspire new thinking and ignite conversations in the advertising community. Join us and we will tell you how AccountBase is set to disrupt and optimize B2B ABM...
