by Antoni Chumillas | Apr 16, 2018 | ABM
GroupM’s Nicola McCormick On Implementing GDPR GroupM and its companies (e.g. AccountBase) are committed to the protection of data and privacy. This includes processing personal data in a manner that both meets our clients’ evolving needs and is fair, lawful and...
by Antoni Chumillas | Apr 16, 2018 | ABM
Join Us At The NextM Conference In Copenhagen April 18-19 NextM is the biggest Martech event in the Nordics. As a forum to inspire new thinking and ignite conversation, we will tell you how AccountBase is set to disrupt and optimize B2B ABM and demand...
by Antoni Chumillas | Apr 16, 2018 | ABM
The technical set up for Programmatic ABM We look at the Targeting techniques that are involved, such as Specific IP ranges, Business behavior (from DMP), Restricted Inventory, Contextual Based and Geo Based Targeting, creating a higher conversion rate. ...
