by Antoni Chumillas | Oct 4, 2018 | ABM
Account-Based Marketing (ABM) is one of the most exciting concepts in marketing today, shinning like a brand new toy. However, as with many new concepts, it is just too often misunderstood. We read very often of ABM as a set of technologies that will solve all of...
by Thomas Lind | Sep 14, 2018 | ABM, B2B Programmatic Advertising
B2B companies is to use $15 billion worldwide on digital advertising in 2019 Digital B2B advertising is still in an early stage compared to the B2C market but looking into the forecasts things are about to change. Combined with the insight that entire 70% of the B2B...
by Antoni Chumillas | May 30, 2018 | ABM, Best Practice
5 key learnings to know aboutProgrammatic Account Based Marketing. Technology is changing the way we market. As CMOs are looking for solutions to increase revenue and profitability, Programmatic ABM is the ultimate solution to engage your customers in an...
by Antoni Chumillas | May 18, 2018 | ABM
Programmatic ABM with AccountBase: introduction from the NextM 2018 conference in Copenhagen. If you’ve been reaching your key B2B audiences using traditional media solutions or one-size-fits-all ABM display advertising, get ready to move fast...
by Antoni Chumillas | Apr 16, 2018 | ABM
GroupM’s Nicola McCormick On Implementing GDPR GroupM and its companies (e.g. AccountBase) are committed to the protection of data and privacy. This includes processing personal data in a manner that both meets our clients’ evolving needs and is fair, lawful and...
by Antoni Chumillas | Apr 16, 2018 | ABM
Join Us At The NextM Conference In Copenhagen April 18-19 NextM is the biggest Martech event in the Nordics. As a forum to inspire new thinking and ignite conversation, we will tell you how AccountBase is set to disrupt and optimize B2B ABM and demand...
