Programmatic B2B: Why now?

Programmatic B2B: Why now?

As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...

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Xaxis named Digiday Technology Award winner

Xaxis named Digiday Technology Award winner

AccountBase works very closely with some of the Xaxis teams in the running of Programmatic B2B campaigns. As such we are not surprised to see Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform...

read more
Cannes Key Takeaways 2019

Cannes Key Takeaways 2019

 Cannes Key Takeaways 2019     First of all: What a great year for the work. After a few mixed years, insights and ideas have returned to the festival with a bang. Coming out of Cannes 2019, here Wavemaker's top five themes. You’ll find some of the winners and also...

read more
Creativity + Data = Growth…

Creativity + Data = Growth…

What is the usual performance of display advertising? We often have this question from customers. The fact is that the performance of AccountBase campaigns can range from 1 to 10 in similar settings so, what could then be the difference? Data is everywhere. Every time...

read more
Humans in a digital media world

Humans in a digital media world

Humans in a digital media world MediaCom’s Worldwide Chairman & CEO Stephen Allan on how technology and AI are changing the industry   "good creative ideas that do not produce any business value are just ... good creative ideas". Always focus on the...

read more

Resources

Programmatic B2B: Why now?

Programmatic B2B: Why now?

As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...

read more
Xaxis named Digiday Technology Award winner

Xaxis named Digiday Technology Award winner

AccountBase works very closely with some of the Xaxis teams in the running of Programmatic B2B campaigns. As such we are not surprised to see Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform...

read more
Cannes Key Takeaways 2019

Cannes Key Takeaways 2019

 Cannes Key Takeaways 2019     First of all: What a great year for the work. After a few mixed years, insights and ideas have returned to the festival with a bang. Coming out of Cannes 2019, here Wavemaker's top five themes. You’ll find some of the winners and also...

read more
Creativity + Data = Growth…

Creativity + Data = Growth…

What is the usual performance of display advertising? We often have this question from customers. The fact is that the performance of AccountBase campaigns can range from 1 to 10 in similar settings so, what could then be the difference? Data is everywhere. Every time...

read more
Humans in a digital media world

Humans in a digital media world

Humans in a digital media world MediaCom’s Worldwide Chairman & CEO Stephen Allan on how technology and AI are changing the industry   "good creative ideas that do not produce any business value are just ... good creative ideas". Always focus on the...

read more

Real Time Intent Based Advertising: Why is it so cool?

The Benefits of Account Based Advertising

How to measure success with Account Based Marketing

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Denmark
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DK-1105 Copenhagen K
Tel: +45 33 97 96 00

France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07

info@accountbase.com

Lets talk








Contact us

Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 97 96 00

France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07

info@accountbase.com

Lets talk








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