Programmatic B2B, ABM and Digital News
85–90% of Account Based Advertising Value to be Credited to Assisted Engagement
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
Achieve Account-Based Marketing success in 5 simple steps
If you want to succeed with your Account-Based Marketing (ABM) campaigns, then check out these five key areas in which you need to excel. Account Selection: 1 to 1 Sales and Marketing Alignment Don’t have marketing throw darts at a piece of paper and hope for the...
Why B2B shouldn’t be frightened of a cookie-less future
There are big changes within the Ad Tech industry. As big expectations around data management platforms ( DMPs ) did not match reality; Toni Chumillas, Head of Programmatic B2B at AccountBase, wonders how B2B companies can embrace the monumental shift which makes...
Account Based Advertising: important facts you need to know:
The ABM Consortium offers a great forum for best practices in ABM and Display Advertising. One main take away is to really engage your vendor and challenge them into disclosing more the advertising ecosystem they use, how they monitor and what they do for brand...
What are the best banner ad sizes in B2B Display Advertising?
Display ads typically have low click-through rates – just 0.05% across all formats and platforms in B2B Display Advertising ( also known as Programmatic B2B). However, while CTR is important, it is not everything. When other metrics are considered, display ads do have...
The Benefits of Programmatic B2B
With more and more companies using Programmatic Account-Based Advertising to target the right decision-makers within key accounts, it is vitally important to measure the impact of the programs. Download our white paper today and discover the important benefits that...
The problem with CTR
Let’s be clear here, the click-through rate is not a great primary campaign KPI for complex B2B. This might be a contentious statement, but the reality is, it does not provide B2B advertisers with any true measurement of a campaign’s effectiveness. The indicator that...
The Future of Programmatic: Promise, Perception and Reality
Taking the stage at #AWNewYork on 23 – 26 September at Lincoln Square, join Xaxis in a panel session to discuss the future of programmatic:
What Is Account-Based Marketing? – AccountBase
Account-Based Marketing (ABM) is one of the most exciting concepts in marketing today, shinning like a brand new toy. However, as with many new concepts, it is just too often misunderstood. We read very often of ABM as a set of technologies that will solve all of...
Resources
Programmatic B2B, ABM and Digital News
85–90% of Account Based Advertising Value to be Credited to Assisted Engagement
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
Achieve Account-Based Marketing success in 5 simple steps
If you want to succeed with your Account-Based Marketing (ABM) campaigns, then check out these five key areas in which you need to excel. Account Selection: 1 to 1 Sales and Marketing Alignment Don’t have marketing throw darts at a piece of paper and hope for the...
Why B2B shouldn’t be frightened of a cookie-less future
There are big changes within the Ad Tech industry. As big expectations around data management platforms ( DMPs ) did not match reality; Toni Chumillas, Head of Programmatic B2B at AccountBase, wonders how B2B companies can embrace the monumental shift which makes...
Account Based Advertising: important facts you need to know:
The ABM Consortium offers a great forum for best practices in ABM and Display Advertising. One main take away is to really engage your vendor and challenge them into disclosing more the advertising ecosystem they use, how they monitor and what they do for brand...
What are the best banner ad sizes in B2B Display Advertising?
Display ads typically have low click-through rates – just 0.05% across all formats and platforms in B2B Display Advertising ( also known as Programmatic B2B). However, while CTR is important, it is not everything. When other metrics are considered, display ads do have...
The Benefits of Programmatic B2B
With more and more companies using Programmatic Account-Based Advertising to target the right decision-makers within key accounts, it is vitally important to measure the impact of the programs. Download our white paper today and discover the important benefits that...
The problem with CTR
Let’s be clear here, the click-through rate is not a great primary campaign KPI for complex B2B. This might be a contentious statement, but the reality is, it does not provide B2B advertisers with any true measurement of a campaign’s effectiveness. The indicator that...
The Future of Programmatic: Promise, Perception and Reality
Taking the stage at #AWNewYork on 23 – 26 September at Lincoln Square, join Xaxis in a panel session to discuss the future of programmatic:
What Is Account-Based Marketing? – AccountBase
Account-Based Marketing (ABM) is one of the most exciting concepts in marketing today, shinning like a brand new toy. However, as with many new concepts, it is just too often misunderstood. We read very often of ABM as a set of technologies that will solve all of...
Contact us
Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 97 96 00
France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07
info@accountbase.com
Lets talk
Contact us
Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 97 96 00
France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07
info@accountbase.com
