The latest B2B news
to bring you up to date.

 

At AccountBase we are constantly seeking to develop and optimize our clients digital campaign activities. In this news section we gather our learnings with marked trends and other relevant topics.

Can tech replace the human touch?

Can tech replace the human touch?

Technology is central in building  the customer experience that can increase people’s trust in brands The latest at Salesforce’s annual Dreamforce conference was all about technology and how it can make lives easier. From improving customer engagement to better...

Programmatic B2B: Why now?

Programmatic B2B: Why now?

As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...

GroupM’s Nicola McCormick On Implementing GDPR

GroupM’s Nicola McCormick On Implementing GDPR

GroupM's Nicola McCormick On Implementing GDPR GroupM and its companies (e.g. AccountBase) are committed to the protection of data and privacy. This includes processing personal data in a manner that both meets our clients’ evolving needs and is fair, lawful and...

Guide

The Definitive Guide to AccountBased Advertising

The value of Programmatic ABM

Only 15% should be attributed to clicks.

Implementing GDPR

Best practices from GroupM

5 key learnings about
Programmatic ABM

BEST Practice Take Out...

The value of
Programmatic B2B

Only 15% should be attributed to clicks

Implementing GDPR

Best practices from GroupM

Contact us

Denmark Kristen Bernikows Gade 1, 3. DK-1105 Copenhagen K Tel: +45 33 96 97 00 France Le Louvre 18 Rue Venizelos 06400 Cannes Tel: + 33 (0)6 14 20 77 07

Lets talk








Contact us

Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 96 97 00

France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07

info@accountbase.com

Lets talk








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