Programmatic B2B: Why now?

Programmatic B2B: Why now?

As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...
Xaxis named Digiday Technology Award winner

Xaxis named Digiday Technology Award winner

AccountBase works very closely with some of the Xaxis teams in the running of Programmatic B2B campaigns. As such we are not surprised to see Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform...