by Antoni Chumillas | Oct 4, 2018 | ABM
Account-Based Marketing (ABM) is one of the most exciting concepts in marketing today, shinning like a brand new toy. However, as with many new concepts, it is just too often misunderstood. We read very often of ABM as a set of technologies that will solve all of...
by Antoni Chumillas | Oct 3, 2018 | Best Practice
How can you evaluate the success of Programmatic ABM by the numbers? Here a use case: Our customer, a major IT player was invited to participate in an RFP by one of Nordic’s major banks… AccountBase was asked to support delivering the right content with a...
by Antoni Chumillas | Oct 1, 2018 | B2B Programmatic Advertising
As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...
by Antoni Chumillas | Jun 19, 2018 | B2B Programmatic Advertising
Cannes Lions 2018 goes B2B Programmatic Advertising with AccountBase Cannes Lions is the biggest forum to inspire new thinking and ignite conversations in the advertising community. Join us and we will tell you how AccountBase is set to disrupt and optimize B2B ABM...
by Antoni Chumillas | May 30, 2018 | ABM, Best Practice
5 key learnings to know aboutProgrammatic Account Based Marketing. Technology is changing the way we market. As CMOs are looking for solutions to increase revenue and profitability, Programmatic ABM is the ultimate solution to engage your customers in an...
