by Antoni Chumillas | Sep 4, 2019 | ABM
Account-Based Marketing (ABM) is one of the most exciting concepts in marketing today, shinning like a brand new toy. However, as with many new concepts, it is just too often misunderstood. We read very often of ABM as a set of technologies that will solve all of...
by Antoni Chumillas | Sep 1, 2019 | B2B Programmatic Advertising
As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...
by Antoni Chumillas | Aug 30, 2019 | B2B News
AccountBase works very closely with some of the Xaxis teams in the running of Programmatic B2B campaigns. As such we are not surprised to see Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform...
by Antoni Chumillas | Jul 3, 2019 | Best Practice, Programmatic B2B
What is the usual performance of display advertising? We often have this question from customers. The fact is that the performance of AccountBase campaigns can range from 1 to 10 in similar settings so, what could then be the difference? Data is everywhere. Every time...
by Antoni Chumillas | Jun 6, 2019 | B2B News
Throughout the week, we’ll be speaking and meeting with clients—exploring how Programmatic B2B engages key decision makers at target accounts in the right context at the right time. It’s the time of the year when AccountBase welcomes customers and partners...
