The Benefits of Programmatic B2B

The Benefits of Programmatic B2B

With more and more companies using Programmatic Account-Based Advertising to target the right decision-makers within key accounts, it is vitally important to measure the impact of the programs. Download our white paper today and discover the important benefits that...
The problem with CTR

The problem with CTR

Let’s be clear here, the click-through rate is not a great primary campaign KPI for complex B2B. This might be a contentious statement, but the reality is, it does not provide B2B advertisers with any true measurement of a campaign’s effectiveness. The indicator that...