by Thomas Lind | Sep 19, 2018 | B2B Programmatic Advertising, Best Practice
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
by Thomas Lind | Sep 14, 2018 | ABM, B2B Programmatic Advertising
B2B companies is to use $15 billion worldwide on digital advertising in 2019 Digital B2B advertising is still in an early stage compared to the B2C market but looking into the forecasts things are about to change. Combined with the insight that entire 70% of the B2B...
