Ads: Brand safety in a digital context

At AccountBase we are constantly seeking to secure, protect and verify our clients’ campaign activities in the digital marketplace. We understand that trust is something we have earned as the #1 chosen media agency partner globally. With this respect in mind, we constantly thrive to raise the quality by using the foremost 3rd party tools and platforms for independent verification.

Engage: Digital is #1 Channel

Gartner research finds B2B buyers spend only 17% meeting with potential suppliers. When buyers are comparing multiple suppliers‚ the amount of time spent with anyone sales rep could be only 5% to 6%. The biggest contributor of all channels is digital, nearly 1/3 of all time. With programmatic advertising you can make sure to reach all relevant decision makers with your content when you need this most: sales and marketing should work as one team. 

This really shows the importance of making the most out of every opportunity when you actually do get the chance to meet, having as many insights as possible on the buyer and working your online presence & digital reputation as #1 driver that creates trust and value.

Reach: Connect All Decision Makers

Winning a major deal requires working the entire buying centre and traditional marketing channels cannot do that.  With how many customers can your sales teams talk to? How many qualified contacts are in your CRM? The only digital channel that reaches them all is programmatic B2B.  Your business is too important to just rely on chance: we help your customers see the side of the story you want them to know.

Sense:  Identify valuable engagement and web activity

Whit over 98% of your web visitors leaving your site without telling you who they are, it is hard for you to tell who they are. Understanding what is relevant for different accounts gives you the ability to share key insights with your sales teams and prioritize outreach based on the content that your customers spend more time engaging with.