Do not count the companies you reach;

reach the contacts at the companies that count

Do not count the companies you reach, reach the contacts at the companies that count

Benefits of Account Based Marketing (ABM)

ENGAGE MULTIPLE
STAKEHOLDERS

MANAGE NON-LINEAR
SALES CYCLES

CONNECT BEYOND
PRIVACY, CRM AND
EMAIL RESTRICTIONS

ALIGN MARKETING
AND SALES

FOCUS ON THE BEST
YIELDING ACCOUNTS

How to turn ABM focus into success

If you want to bring success to your ABM campaigns you need to check not only which accounts to select and what message to share but also which channels are best to reach the desired audience and how to measure success. ABM will fail if you look at the parts of the process in isolation as you must see ABM as orchestrating a large number of elements in order to bring all components successfully together and drive results.

Programmatic ABM

ENGAGE MULTIPLE
STAKEHOLDERS

MANAGE NON-LINEAR
SALES CYCLES

CONNECT BEYOND
PRIVACY, CRM AND
EMAIL RESTRICTIONS

ALIGN MARKETING
AND SALES

FOCUS ON THE BEST
YIELDING ACCOUNTS

How to turn ABM focus into success

If you want to bring success to your ABM campaigns you need to check not only which accounts to select and what message to share but also which channels are best to reach the desired audience and how to measure success. ABM will fail if you look at the parts of the process in isolation as you must see ABM as orchestrating a large number of elements in order to bring all components successfully together and drive results.

5 key learnings about
Programmatic ABM

BEST Practice Take Out...

The value of
Programmatic B2B

Only 15% should be attributed to clicks

AccountBase opens a new office in Amsterdam

expanding its presence in EMEA

Guide

The Definitive Guide to AccountBased Advertising

The value of Programmatic ABM

Only 15% should be attributed to clicks.

Implementing GDPR

Best practices from GroupM

Contact us

Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 97 96 00

France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07

info@accountbase.com

Lets talk








Contact us

Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 96 97 00

France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07

info@accountbase.com

Lets talk








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