AccountBase works very closely with some of the Xaxis teams in the running of Programmatic B2B campaigns. As such we are not surprised to see Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform built in-house by Xaxis, which is part of WPP Group, that uses machine learning to build and optimize the media strategies that media traders use to deliver on campaigns for clients. More details here

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