What is the usual performance of display advertising?
We often have this question from customers.
The fact is that the performance of AccountBase campaigns can range from 1 to 10 in similar settings so, what could then be the difference?
Data is everywhere. Every time we click online, turn on our phone, or make a transaction, we leave a data footprint. But while brands are getting better at using this data, they are also recognising that it is useless without the right creative approach.
AccountBase’s targeting provides the context and information we need to make an informed decision, but creativity – the human response to how we can apply this data in the real world – is what makes campaigns cut through.