Humans in a digital media world

MediaCom’s Worldwide Chairman & CEO Stephen Allan on how technology and AI are changing the industry

 

“good creative ideas that do not produce any business value are just … good creative ideas”. Always focus on the acceleration of customer value rather than vanity KPIs.

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The ABM Consortium offers a great forum for best practices in ABM and Display Advertising. One main take away is to really engage your vendor and challenge them into disclosing more the advertising ecosystem they use, how they monitor and what they do for brand...

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