Humans in a digital media world

MediaCom’s Worldwide Chairman & CEO Stephen Allan on how technology and AI are changing the industry

 

“good creative ideas that do not produce any business value are just … good creative ideas”. Always focus on the acceleration of customer value rather than vanity KPIs.

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As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...

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