Leader in Programmatic B2B and ABM partner for Global 500 companies AccountBase announces the opening of a new office in Amsterdam, The Netherlands, as the company continues expanding its presence in the EMEA.

AccountBase has already established presence in Copenhagen, Cannes, Dusseldorf and London. The Amsterdam location will allow AccountBase to extend the sales and service of its integrated Programmatic B2B buying and analytics solutions approach into Benelux

AccountBase connects B2B companies to their customers through media and technology via programmatic advertising, providing new digital channels to reach hyper-targted audiences at scale; helping B2B companies to fully realize the potential of advanced marketing and advertising technologies as customers increase demand for relevance.

With the hiring of industry veteran Ruud Geensen as director; whose career has comprised work for SAP, BMW, Dell EMC and Atlassian, AccountBase follows its expansion into the EMEA region.

«Ruud brings an impressive track record in the B2B space,with a profound understanding of the challenges faced by CMOs in large organisations – increased competition, digital transformation, account and customer centric journeys – and the increase importance of brand building and media communication. We are confident that those skills will be a valuable asset to AccountBase’s customers» said Thomas Hubner, Director and co-founder.

This comes as the company has won a slew of clients over the last 12 months, with plans to help curtomers take greater controlof their Programmatic B2B by providing them with local talent and support.

For more information or to get in contact with an AccountBase representative , contact info@accountbase.com

About AccountBase

Our mission is to help you connect to your customers through media, technology and data via Programmatic B2B. AccountBase is part of GroupM, the worlds largest media buying and technology group.Recognized as a global leader in Programmatic B2B,  AccountBase invests in technology, data and most importantly people to help  clients win in an intensely challenging marketplace. As the pressure on marketing intensifies AccountBase delivers a new level of communications and relevance to help  customers create engagement that is measurable and accountable.The company is headquartered in Copenhaguen, with teams in London, Dusseldorf, Amsterdam and Cannes, customers in US and EMEA and execution of both local and global programs.

Programmatic B2B: Why now?

Programmatic B2B: Why now?

As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...

Programmatic B2B: Why now?

Programmatic B2B: Why now?

As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...

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