How can you evaluate the success of Programmatic ABM by the numbers? Here a use case: Our customer, a major IT player was invited to participate in an RFP by one of Nordic’s major banks…  

AccountBase was asked to support delivering the right content with a sequence of different ads to both increase awareness within IT, Finance and Purchasing areas of the target account. Our goal? to ensure every decision-maker would see our customer as the right partner.

We are thrilled to learn that our customer won the Bid … and within 11 months completed a digital co-creation of an e-banking solution.

 

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