Cannes Lions 2018 goes B2B Programmatic Advertising with AccountBase
Cannes Lions is the biggest forum to inspire new thinking and ignite conversations in the advertising community. Join us and we will tell you how AccountBase is set to disrupt and optimize B2B ABM and demand generation.
By Antoni Chumillas | 1 MIN READ
Thrilled to be on at #CannesLions! The launch of the first global Programmatic ABM solution AccountBase is a real unleash of creativity and technology that sets B2B digital targeting to another level of reach and precision. If you are going to be there and want to connect, send us a message!
If you are not sure AccountBase is for you, then ask yourself, should your business start think about Programmatic ABM?
1. Are your sales cycles non-linear?
2. Do you have a large Buying Center?
3. Do you experience The Law of 80/20? (i.e 80% of your revenues come from a short list of 20% of customers)
4. Will your marketing be influenced by GDPR May 2018?
5. Do you want more alignment between Sales and Marketing?
At AccountBase we thrive for setting the New Standard of Intelligent Digital Targeting. AccountBase is part of GroupM Nordic with offices in Copenhagen (Denmark) and Cannes (France) and hence part of the Worlds largest media buying and technology network. Join us to learn about new approaches to connecting to your B2B customers in a fully digital world.
“Do not count the companies you reach, reach the companies that count.”
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