Programmatic ABM with AccountBase: introduction from the NextM 2018 conference in Copenhagen.
If you’ve been reaching your key B2B audiences using traditional media solutions or one-size-fits-all ABM display advertising, get ready to move fast forward. AccountBase’s new Programmatic ABM puts the power of account micro-targeting at your fingertips. In an increasingly digital, complex and anonymous buying journey, the ability to target the entire buying committee is no longer an option.
By Antoni Chumillas | 6 MIN READ
Programmatic ABM with AccountBase: introduction from the NextM 2018 conference in Copenhaguen
If you’ve been reaching your key B2B audiences using traditional media solutions or one-size-fits-all ABM display advertising, get ready to move fast forward. AccountBase’s new Programmatic ABM puts the power of account micro-targeting at your fingertips. In an increasingly digital, complex and anonymous buying journey, the ability to target the entire buying committee is no longer an option.
By Antoni Chumillas | 6 MIN READ
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