Programmatic ABM with AccountBase: introduction from the NextM 2018 conference in Copenhagen.
If you’ve been reaching your key B2B audiences using traditional media solutions or one-size-fits-all ABM display advertising, get ready to move fast forward. AccountBase’s new Programmatic ABM puts the power of account micro-targeting at your fingertips. In an increasingly digital, complex and anonymous buying journey, the ability to target the entire buying committee is no longer an option.
By Antoni Chumillas | 6 MIN READ
Programmatic ABM with AccountBase: introduction from the NextM 2018 conference in Copenhaguen
If you’ve been reaching your key B2B audiences using traditional media solutions or one-size-fits-all ABM display advertising, get ready to move fast forward. AccountBase’s new Programmatic ABM puts the power of account micro-targeting at your fingertips. In an increasingly digital, complex and anonymous buying journey, the ability to target the entire buying committee is no longer an option.
By Antoni Chumillas | 6 MIN READ
You might like these:
5 key learnings about Programmatic Account Based Marketing
5 key learnings to know aboutProgrammatic Account Based Marketing. Technology is changing the way we market. As CMOs are looking for solutions to increase revenue and profitability, Programmatic ABM is the ultimate solution to engage your customers in an...
85–90% of Account Based Advertising Value to be Credited to Assisted Engagement
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
5 key learnings about Programmatic Account Based Marketing
5 key learnings to know aboutProgrammatic Account Based Marketing. Technology is changing the way we market. As CMOs are looking for solutions to increase revenue and profitability, Programmatic ABM is the ultimate solution to engage your customers in an...
85–90% of Account Based Advertising Value to be Credited to Assisted Engagement
85–90% of Account Based Advertising value to be counted in Assisted Engagement Account Based advertising should not only be measured on actual campaign clicks to web site. Campaign clicks are like the top of an iceberg – the most visible part of the value – why...
Contact us
Denmark
Holmbladsgade 133
DK-2300 Copenhagen S
Tel: +45 33 97 96 00
France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07
info@accountbase.com
