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The technical set up for
Programmatic ABM

We look at the Targeting techniques that are involved, such as Specific IP ranges, Business behavior (from DMP), Restricted Inventory, Contextual Based and Geo Based Targeting, creating a higher conversion rate.           

 

By Peter Juul Ottesen    |   6 MIN READ

The technical set up for
Programmatic ABM

We look at the Targeting techniques that are involved, such as Specific IP ranges, Business behavior (from DMP), Restricted Inventory, Contextual Based and Geo Based Targeting, creating a higher conversion rate.           

 

By Peter Juul Ottesen    |   6 MIN READ

What is a Programmatic ABM platform

Targeting techniques

Specific IP ranges

  • Truncated within EU in order to be GDPR compliant

Business behavior (from DMP)

  • Interest based behavior
  • GroupM DMP
  • Cookie pool 

Restricted Inventory

  • Whitelist of Inventory that can be used
  • Business sites, LinkedIn, Premium Publishers

Contextual Based

  • Keywords to choose specific content
  • Technology – Grapeshot

Geo Based

  • In App Ads
  • Technology – Marketsquare

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