The technical set up for
Programmatic ABM
We look at the Targeting techniques that are involved, such as Specific IP ranges, Business behavior (from DMP), Restricted Inventory, Contextual Based and Geo Based Targeting, creating a higher conversion rate.
By Peter Juul Ottesen | 6 MIN READ
The technical set up for
Programmatic ABM
We look at the Targeting techniques that are involved, such as Specific IP ranges, Business behavior (from DMP), Restricted Inventory, Contextual Based and Geo Based Targeting, creating a higher conversion rate.
By Peter Juul Ottesen | 6 MIN READ
What is a Programmatic ABM platform
Targeting techniques
Specific IP ranges
- Truncated within EU in order to be GDPR compliant
Business behavior (from DMP)
- Interest based behavior
- GroupM DMP
- Cookie pool
Restricted Inventory
- Whitelist of Inventory that can be used
- Business sites, LinkedIn, Premium Publishers
Contextual Based
- Keywords to choose specific content
- Technology – Grapeshot
Geo Based
- In App Ads
- Technology – Marketsquare
You might like these:
Achieve Account-Based Marketing success in 5 simple steps
If you want to succeed with your Account-Based Marketing (ABM) campaigns, then check out these five key areas in which you need to excel. Account Selection: 1 to 1 Sales and Marketing Alignment Don’t have marketing throw darts at a piece of paper and hope for the...
What are the best banner ad sizes in B2B Display Advertising?
Display ads typically have low click-through rates – just 0.05% across all formats and platforms in B2B Display Advertising ( also known as Programmatic B2B). However, while CTR is important, it is not everything. When other metrics are considered, display ads do have...
Achieve Account-Based Marketing success in 5 simple steps
If you want to succeed with your Account-Based Marketing (ABM) campaigns, then check out these five key areas in which you need to excel. Account Selection: 1 to 1 Sales and Marketing Alignment Don’t have marketing throw darts at a piece of paper and hope for the...
Programmatic B2B: Why now?
As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...
Contact us
Denmark
Holmbladsgade 133
DK-2300 Copenhagen S
Tel: +45 33 97 96 00
France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07
info@accountbase.com
