
What is a Programmatic ABM platform
Targeting techniques
Specific IP ranges
- Truncated within EU in order to be GDPR compliant
Business behavior (from DMP)
- Interest based behavior
- GroupM DMP
- Cookie pool
Restricted Inventory
- Whitelist of Inventory that can be used
- Business sites, LinkedIn, Premium Publishers
Contextual Based
- Keywords to choose specific content
- Technology – Grapeshot
Geo Based
- In App Ads
- Technology – Marketsquare
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