The technical set up for
Programmatic ABM
We look at the Targeting techniques that are involved, such as Specific IP ranges, Business behavior (from DMP), Restricted Inventory, Contextual Based and Geo Based Targeting, creating a higher conversion rate.
By Peter Juul Ottesen | 6 MIN READ
The technical set up for
Programmatic ABM
We look at the Targeting techniques that are involved, such as Specific IP ranges, Business behavior (from DMP), Restricted Inventory, Contextual Based and Geo Based Targeting, creating a higher conversion rate.
By Peter Juul Ottesen | 6 MIN READ
What is a Programmatic ABM platform
Targeting techniques
Specific IP ranges
- Truncated within EU in order to be GDPR compliant
Business behavior (from DMP)
- Interest based behavior
- GroupM DMP
- Cookie pool
Restricted Inventory
- Whitelist of Inventory that can be used
- Business sites, LinkedIn, Premium Publishers
Contextual Based
- Keywords to choose specific content
- Technology – Grapeshot
Geo Based
- In App Ads
- Technology – Marketsquare
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