“Do not count the companies you reach;
reach the companies that count”
“Do not count the companies you reach;
reach the companies that count”
Programmatic ABM
ENGAGE MULTIPLE
STAKEHOLDERS
MANAGE NON-LINEAR
SALES CYCLES
CONNECT BEYOND
PRIVACY, CRM AND
EMAIL RESTRICTIONS
ALIGN MARKETING
AND SALES
FOCUS ON THE BEST
YIELDING ACCOUNTS
Programmatic ABM
ENGAGE MULTIPLE
STAKEHOLDERS
MANAGE NON-LINEAR
SALES CYCLES
CONNECT BEYOND
PRIVACY, CRM AND
EMAIL RESTRICTIONS
ALIGN MARKETING
AND SALES
FOCUS ON THE BEST
YIELDING ACCOUNTS
#1 Challenge for B2B:
How to engage key decision makers and influencers at target accounts when 70% of customer journey is digital but traditional outbound channels are not
Ads
Connect on
premium media sites
Engage
Identify best accounts
for conversion
Reach
Connect all
decision makers
Sense
Identify valuable
anonymous web visits
Ads
Connect on
premium media sites
Engage
Identify best accounts
for conversion
Reach
Connect all
decision makers
Sense
Identify valuable
anonymous web visits
What Is Account-Based Marketing? – AccountBase
Account-Based Marketing (ABM) is one of the most exciting concepts in marketing today, shinning like a brand new toy. However, as with many new concepts, it is just too often misunderstood. We read very often of ABM as a set of technologies that will solve all of...
read more
Programmatic B2B: Why now?
As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...
read more
AccountBase’s Success Stories: Helping a Customer Win a Major RFP
How can you evaluate the success of Programmatic ABM by the numbers? Here a use case: Our customer, a major IT player was invited to participate in an RFP by one of Nordic’s major banks... AccountBase was asked to support delivering the right...
read more
5 key learnings about
Programmatic ABM
BEST Practice Take Out...
The value of Programmatic B2B
Only 15% should be attributed to clicks
Implementing GDPR
Best practices from GroupM
Guide
The Definitive Guide to AccountBased Advertising
The value of Programmatic ABM
Only 15% should be attributed to clicks.
Implementing GDPR
Best practices from GroupM
Contact us
Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 96 97 00
France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07
info@accountbase.com
Lets talk
Contact us
Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 96 97 00
France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07
info@accountbase.com
