“Do not count the companies you reach;
reach the companies that count”

“Do not count the companies you reach;
reach the companies that count”

Connect to your customers through media and technology via Programmatic ABM.

 AccountBase is part of GroupM, the worlds largest media buying and technology group.

ENGAGE MULTIPLE
STAKEHOLDERS

MANAGE NON-LINEAR
SALES CYCLES

CONNECT BEYOND
PRIVACY, CRM AND
EMAIL RESTRICTIONS

ALIGN MARKETING
AND SALES

FOCUS ON THE BEST
YIELDING ACCOUNTS

Programmatic ABM

ENGAGE MULTIPLE
STAKEHOLDERS

MANAGE NON-LINEAR
SALES CYCLES

CONNECT BEYOND
PRIVACY, CRM AND
EMAIL RESTRICTIONS

ALIGN MARKETING
AND SALES

FOCUS ON THE BEST
YIELDING ACCOUNTS

#1 Challenge for B2B:

How to engage key decision makers and influencers at target accounts when 70% of customer journey is digital but traditional outbound channels are not

Programmatic Account Based Marketing Platform

Ads

Connect on
premium media sites

Engage

Identify best accounts
for conversion

Reach

Connect all
decision makers

Sense

Identify valuable
anonymous web visits

Programmatic Account Based Marketing Platform

Ads

Connect on
premium media sites

Engage

Identify best accounts
for conversion

Reach

Connect all
decision makers

Sense

Identify valuable
anonymous web visits

Programmatic B2B: Why now?

Programmatic B2B: Why now?

As acronyms go, Programmatic B2B is a good one within the B2B space, but let’s look at it closely. The Programmatic part works because that defines exactly almost the whole digital communication approach and the B2B part because we are taking an Account-Based focus in...

read more

5 key learnings about
Programmatic ABM

BEST Practice Take Out...

The value of Programmatic B2B

Only 15% should be attributed to clicks

Implementing GDPR

Best practices from GroupM

Guide

The Definitive Guide to AccountBased Advertising

The value of Programmatic ABM

Only 15% should be attributed to clicks.

Implementing GDPR

Best practices from GroupM

Contact us

Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 96 97 00

France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07

info@accountbase.com

Lets talk







Contact us

Denmark
Kristen Bernikows Gade 1, 3.
DK-1105 Copenhagen K
Tel: +45 33 96 97 00

France
Le Louvre
18 Rue Venizelos
06400 Cannes
Tel: + 33 (0)6 14 20 77 07

info@accountbase.com

Lets talk







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